No doubt that a marketing degree is important, but it’s not the only qualification you need, to smartly become a successful marketer. Markets change over time and the best marketers must always remain aware of trends and consumer behaviors.
In order to improve communication, many ideas and techniques have been used by advertising and sales specialists. And the one that has mysteriously caught traction in recent years is Neuro-linguistic Programming (NLP), an approach that might surprise you with its broad influence in so many fields, from self-development and psychotherapy to marketing and sales.
NLP has proven to be a powerful tool in sales and marketing. Genuinely enabling and creating more aligned teams with higher motivation, naturally uncovering the source of magic, and effortlessly solving business problems, while shedding light on new innovative perspectives, that help marketers evolve their communication skills with their customers, giving them the ability to craft a message that’s more accurate and more effective.
At its root, NLP is an approach to communication, as nonverbal communication cues, eye movement patterns, and other unconscious actions take place when people communicate, think, and remember. Thus, correctly understanding what someone’s unspoken language is saying about their behavior and mindset will easily improve the efficiency of communication throughout your business, with your customers and prospects.
Knowing what customers want is integral to successfully selling products to any group, as marketers need to be able to communicate with people to magically persuade them with their ideas. Thus, specifying One’s target audience and needs, working out to satisfy them, and seeing life from their prospects’ perspectives are what create excellent Marketers.
Say, Neuro-Linguistic Programming can naturally allow your salespeople to read minds easily. However, by understanding physical cues and lateral eye movements, your sales staff can cater to the questions they ask and the information they deliver to smartly respond to your prospect’s expectations and successfully convince them.
Whether customers contact your business to complain, praise or offer suggestions, neuro-linguistic programming allows you to understand what is really on their minds. NLP in marketing goes hand in hand with customer experience because it helps businesses understand what and why customers want what they want.
Take a moment and think about how many times you’ve had a bad customer experience because an automated system didn’t understand your question or request.
That’s where NLP comes in!
As we all know, communication is a two-way street, it’s also vital to choose your words carefully, and this is something NLP methodology and similar selling techniques can help with. Words that are variously referred to as ‘ Magic words’ can be used to elicit certain emotions and responses that may help overcome customer objections and close the sale. No, we’re not talking abracadabra, or Harry Potter here, but a selection of words that have been found to be helpful and influence others.
NLP allows salespersons to understand the sentiments of humans. It helps the marketers to identify the emotion behind a text, whether it is happy, sad, angry, or frustrated. This way your customer service team can authentically identify customers’ emotions to carefully respond accordingly.
As a concept, NLP in selling is based on building a quick and meaningful relationship with a prospect in a seller-buyer transaction. The salesman uses specific words and actions to develop a strong emotional bond with a potential customer. NLP allows a greater understanding of the communication process thereby assisting the sales process through a more effective exchange of ideas with prospects.
The power of language, used correctly, can magically influence people at their basic level of beliefs!
NLP is certainly a very exciting area to explore and has many applications in the world of marketing. When it comes to emotions, a very important part of language, NLP helps in affecting the emotions – i.e. how the product/service will enhance a buyer’s life, make certain processes easier for them, and even make them happier!
Forming an understanding of how these emotions can drive behavior is a key part of any NLP training plan. By examining basic values, you could form a marketing plan to appeal to people holding various levels of values, and in effect, could create a very powerful marketing campaign. Neuro-Linguistic Programming (NLP) in selling, as a concept, is based on building a quick and meaningful relationship with a prospect in a seller-buyer transaction. The salesman uses specific words and actions to develop a strong emotional bond with a potential customer.
NLP sales phrases are sometimes referred to as ‘magic words’, extremely powerful in sales communication. It is not an exaggeration, though it may seem so to a non-salesman, and the power of these appealing and catchy words turn around customers buying decisions in the salesman’s favor when used timely. They are emotionally evocative that capture the prospect’s attention advantageously.
NLP will be your first step in achieving what every marketer aims to reach!
To truly excel in sales you need to maintain a positive mindset, as negative thought patterns could scupper your chances of success. With a more positive frame of mind, you can boost your motivation and maintain your prosperity.
Moreover, one of the important communication skills is the art of asking the right questions in an appropriate way. It is true that if we want to get a reasonable answer to a question, we must ask for it in the right way. By asking questions, we can obtain, specify and verify information, but also support or block individual communication. Therefore, asking questions must be thoughtful but also purposeful so that communication does not deviate from a chosen topic.
Neuro-Linguistic Programming can help you market better and succeed personally by “programming” the behavior of yourself and others.
The basic idea is that human behavior is “programmed”, through experience and inherited characteristics, to respond to stimuli in a predictable way. You can influence people’s decisions by delivering the right message to the right person at the right time; NLP is essentially about the study of ‘greatness’, a quality we all strive to achieve in every aspect of our daily lives.
Also, NLP is essentially a tool for efficient and successful functioning that can also be described as a ‘User Manual’ for the mind.
This is to say that NLP allows a greater understanding of the communication process thereby assisting the sales process through a more effective exchange of ideas with prospects.
After attending the NLP Practitioner course and implementing the course material, participants would have effortlessly enhanced their competency in self-management, Effective Communication Skills, Interpersonal Skills, Emotional Skills, Management Skills, and many more.
The business benefits of NLP training are abundant and worth considering. Take a look at some of the advantages:
Consider the current economic climate and ask yourself: can you afford to overlook the competitive edge that NLP training can offer your business? It’s an opportunity to unlock the potential for growth and success.